Lectric Surpasses 500,000 Bikes Sold, Becomes Top-Selling US E-Bike Brand

Lectric eBikes confirmed in its Q1 2026 update that the Phoenix-based DTC brand has now sold over 500,000 electric bicycles since founding in 2018, formally surpassing the previous-generation DTC leaders to become the highest-volume US e-bike brand by units shipped.

The driver is the $999 XP 3.0 — a folding fat-tire e-bike that has now been the best-selling single SKU in the company's history for three consecutive quarters. Lectric attributes the volume to a tight five-SKU lineup, aggressive direct-to-consumer pricing, and a steady release cadence of incremental hardware revisions rather than big-bang platform launches.

Co-founders Levi Conlow and Robby Deziel said in the announcement that the company expects to ship its 600,000th bike by Q3 2026. The brand remains privately held with no announced plans to follow Aventon's recently filed IPO path.

Lectric's volume is notable in a US market that contracted roughly 12% year-over-year in unit terms across the rest of the DTC category. Where competitors have struggled with discounting and channel inventory, Lectric has gained share by holding price and shipping product in single weeks rather than single quarters.